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Coke continues deal drive to make up for Olympic year fiasco

Coke continues deal drive to make up for Olympic year fiasco Subscription

09 Mar 2013 | By Vince Bamford

Coca-Cola has admitted it was caught on the hop by its rivals’ strong Olympic year promotional activity in 2012…

Why was the Olympics such a washout for Coca-Cola?

Why was the Olympics such a washout for Coca-Cola? Subscription

30 Oct 2012

Coca-Cola splashed out £50m with the aim of turbocharging its soft drink sales. So why did it lose sales to Pepsi?

Retailers race to fill promotional space as summer events end

Retailers race to fill promotional space as summer events end Subscription

08 Sep 2012 | By Elinor Zuke

For months, retailers have been dedicating prime display areas to non-promotional activity to capitalise…

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