Cadbury is giving consumers the chance to win £100 cash as part of a new £2m campaign for its Maynards brand.

The campaign, which sees the on-pack return of the wild-haired Scottish Hootsman character from the TV advert, will give 1,000 shoppers the chance to win £100 instantly with any purchase within the Maynards range.

To tie in with its biggest on-pack sugar promotion of 2009, Cadbury is also introducing a limited-edition line of Maynards Red & Blacks wine gums in bag and roll variations.