Twinings has launched a range of premium blends in fabric tea bags.
The company’s Whole Leaf Silky Pyramid range, which is rolling out to Waitrose now, comprises six blends: Mint Humbug, Liquorice Allsorts, Earl Grey, Gingersnap Peach, Jasmine Pearls Green Tea, and English Breakfast Whole leaf.
Created in partnership with design agency BrandOpus, the range is sold in packs of 15 Whole Leaf Silky Pyramids - tea bags made of a biodegradable fabric (rsp: £4.29). Twinings described it as “loose tea drinking made simple”.
The range, which is expected to be expanded to up to 12 blends, is due to roll out to other retailers from next month.