A ROUND-UP OF THE HOTTEST ACTION IN FMCG

Keeping mum appeal
Danone is targeting its Actimel probiotic dairy drinks at the kids market, with special packs flagging up the products' benefits for youngsters.

Packaging for Actimel Kids is designed to appeal to mums rather than their offspring.

Due to hit shelves this month, the initial SKUs will be six-packs of strawberry and new banana flavour, with an rsp of £1.99. A £4m television advertising campaign will act as a launchpad.

21st century gastro fox
Unilever is extending its frozen menu to cash in on the increasing popularity of gastropub food with the launch of a meal range called Pub Specials.

Working closely with chefs at Suffolk pub The Fox & Goose, the company's ice cream and frozen food division has developed the ready meals range under its Birds Eye brand.

Four gastropub-inspired recipes have been created using traditional ingredients. All are being introduced this month, priced at £2.49 for 450g.

Cassis fan tutti
A French producer is attempting to breathe new life into the cassis sector with the launch of Tutti Cassis.

The 17% abv tipple, which has bright purple-sleeved packaging, is made with cane sugar but with a low sugar content at 90g per litre, compared with 450g per litre for traditional variants.