>>A ROUND-UP OF THE HOTTEST ACTION IN FMCG

Low-Carb Kit Kat out of favour

Kit Kat Low Carb from Nestlé Rowntree, launched alongside Rolo Low Carb in May last year, is being ditched after recent sales failed to live up to expectations.

In its place, the confectionery giant is launching a low-carb variant of its premium chocolate brand, Double Chocolate.

The newcomer will hit shelves at the end of this month in a 38g format (rsp: £1.29), while Kit Kat Low Carb will be withdrawn over the next couple of months.


Hula Hoops with a DIY salt sachet

United Biscuits UK is cutting the fat and salt content in some of its most famous brands, including HobNobs and Hula Hoops.

Three new light versions of Chocolate Digestives, HobNobs and Rich Tea, containing 25% less fat than standard versions, are being introduced. A £250,000 women’s press ad campaign will support the launch.

Hula Hoops Shake 2 Salt contains a sachet of salt inside the bag so consumers can add as much, or as little, as they want.


Bacardi Breezer with half sugar

Bacardi Breezer has added a half-sugar line to its RTD portfolio to build on the success of Bacardi Breezer Diet Lemon.

Bacardi Breezer Half Sugar, which comes in Zesty Lemon, Refreshing Raspberry and Crisp Apple flavours, is aimed at 24 to 34-year-old male and female consumers.
The newcomer will be supported by a £2.5m marketing campaign.