>>A ROUND-UP OF THE HOTTEST ACTION IN FMCG

nDairy Crest has launched the first branded milk with added Omega-3, a move which the company describes as an important breakthrough for the sector.
nAimed at families with young kids, St Ivel Advance aims to capitalise on growing interest in the role Omega-3 plays in brain function and enhancement of learning.
nAt 79p and £1.45 for one and two-litre bottles, the newcomer hit shelves last week in Waitrose and Ocado. It will be available in Tesco from June 6.

nBritvic is adding a tropical flavour to its kids’ Robinsons Fruit Shoot drinks range in June.
nThe launch is part of a £5m summer campaign behind the brand, including TV advertising targeting three million children, an on-pack promotion and sampling.
nAvailable only as a no-added-sugar variant, the newcomer will be sold in 4x300ml and 8x200ml packs.

n Kraft is getting creative with its Terry’s Chocolate Orange by launching Sparklers - bite-size oranges with crackling popping candy - along with a new mint version.
nSparklers (rsp: 89p) should do particularly well at Halloween and Christmas, when sales of bite-sized snacks peak.
nThe limited-edition mint chocolate-flavoured ball (rsp: £2.39) will hit shelves in August and will be on sale until January.
first milk with added omega-3
tropical flavour for kids’ drinks
terry’s adds sparklers and mint