>>A ROUND-UP OF THE HOTTEST ACTION IN FMCG


Jaffa cakes with a difference
Burton’s Foods is going head-to-head with McVitie’s jaffa cakes with the launch of a Cadbury-branded milk chocolate version.

Developed under licence from Cadbury, Burton’s Foods is hoping its milk chocolate-coated jaffa cakes will steal share from McVitie’s market-leading brand.

The product will hit shelves this month with an rsp of 75p for a pack of 12.

SqueezE blend aimed at women
The St Clements drinks brand is being brought back to life as Squeeze, an upmarket range of blended fruit juice and spring water aimed at women.

Squeeze comes in tapered 330ml bottles in two variants (rsp: 89p). It has no added sugar, colours or sweeteners.

As a blend of 50% sparkling spring water and 50% pure fruit juice, the drink is aimed at bridging the gap between both categories.

Tongue-tingling sting in the ale
Badger Ale and celebrity chef Hugh Fearnley-Whittingstall have joined forces to produce the tongue-tingling Stinger Ale.

The 4.3% abv ale has been developed using nettles harvested at Fearnley-Whittingstall’s River Cottage in Dorset, where his Channel 4 culinary series is filmed.

The recipe reflects an old English tradition of adding nettles to beer, as this was often regarded as a remedy for gout and rheumatic pains, as well as being a refreshing drink in spring and summer.