>>A ROUND-UP OF THE HOTTEST ACTION IN FMCG

HEINZ backs salt awareness drive
Heinz is to alter its packaging with a salt awareness message, timed to coincide with a multi-million-pound government campaign launching on October 10. The food giant hopes to underline its commitment to salt reduction with an on-pack flash, ‘Check out my salt level’, and greater emphasis on salt content in the dietary information box. The message is being rolled out across 30 million cans of some of its best known brands. It goes on-pack for six weeks during the Food Standards Agency’s salt awareness campaign, but could become permanent.

DEL Monte enters chilled drinks
Del Monte is making its first foray into the chilled drink arena with the launch of a range of chilled fruit smoothies. Its 100% Fruit Smoothies come in four blends, packaged in one-litre and 330ml packs with an rsp of £2.29 and £1.49. The newcomer is aimed at offering a mainstream alternative and undercutting competitors’ prices to attract more consumers.

CIDER makers lament discounting
Cider manufacturers say aggressive discounting of supermarket own-label cider undermines their quest to move the category upmarket. They say own-label pricing, which has resulted in a three-litre bottle of own-label cider being sold at Asda for £2.23, is dragging the sector down.

Topics