>>A ROUND-UP OF THE HOTTEST ACTION IN FMCG

nPrinces is making its first foray into ready meals with an ambient product it claims rivals the taste and quality of fresh alternatives.
nQuick Eat! is a long-life ambient pot range of light meals, including a mix of protein and carbohydrate in a single microwaveable plastic pot.
nAvailable in five flavours, the newcomer comes in a 330g serving with an rsp of £1.98, competitively priced to offer a hot alternative to sandwiches.

nNew concepts include pots with different combinations of fruit, muesli, yoghurt and compote, all in ready-to-eat packaging and complete with plastic cutlery.
nThe company has been busy extending the Del Monte brand in the past year, including the launch of smoothies, in a bid to add value to fruit as the canned market continues to stagnate.

n Plans for legislation to curb alcohol advertising in the Irish Republic have been shelved by the government, provoking angry criticism inside and outside parliament.
n The news comes as pressure continues to mount for alcohol advertising to become more restrained in the UK.
PRinces gets hot with pot snacks
breakfasts-to-go from del monte n Del Monte is continuing its innovation drive in chilled fruit and vegetables with a range of on-the-go healthy breakfast products.
Irish alcohol ad action sparks ire

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