nPrinces is making its first foray into ready meals with an ambient product it claims rivals the taste and quality of fresh alternatives.
nQuick Eat! is a long-life ambient pot range of light meals, including a mix of protein and carbohydrate in a single microwaveable plastic pot.
nAvailable in five flavours, the newcomer comes in a 330g serving with an rsp of £1.98, competitively priced to offer a hot alternative to sandwiches.

nNew concepts include pots with different combinations of fruit, muesli, yoghurt and compote, all in ready-to-eat packaging and complete with plastic cutlery.
nThe company has been busy extending the Del Monte brand in the past year, including the launch of smoothies, in a bid to add value to fruit as the canned market continues to stagnate.

n Plans for legislation to curb alcohol advertising in the Irish Republic have been shelved by the government, provoking angry criticism inside and outside parliament.
n The news comes as pressure continues to mount for alcohol advertising to become more restrained in the UK.
PRinces gets hot with pot snacks
breakfasts-to-go from del monte n Del Monte is continuing its innovation drive in chilled fruit and vegetables with a range of on-the-go healthy breakfast products.
Irish alcohol ad action sparks ire