Mentos, the world’s number two sweets brand, is hitting the UK this month.
The brand will be distributed by Chupa Chups Perfetti van Melle and the UK launch will be supported by a multimillion-pound TV and print advertising campaign.
The company is adapting the chewy mint and fruit-flavoured sweets to the UK by launching it in two sugar-free varieties in reclosable flip-top boxes (rsp: 59p). It will also be sold in rolls (rsp: 35p).
PepsiCo is kicking off the new year with a £5m relaunch of number two smoothie brand PJ Smoothies.
The makeover is aimed at giving the brand a more modern image and includes a new bottle design and typeface. It is also replacing its 500ml bottles with a four-strong range of one-litre bottles and introducing new flavours.
The relaunch is being backed by what PepsiCo said was the biggest advertising spend in the category.
Off-licences and convenience stores are missing opportunities to make more money from beer sales.
A survey carried out by TNS Global for Deloitte revealed that while 76% of 1,000 adults questioned preferred to go to the supermarket to buy beer as part of a grocery shop, men showed a stronger preference than women for buying it in off-licences.
Mentos takes a bite of uk
updated image for pj smoothies
Off-licences are losing out in beer