>>A ROUND-UP OF THE HOTTEST ACTION IN FMCG

Branston takes on heinz sauce

Premier Foods is adding to its Branston portfolio with the launch of a tomato ketchup and brown sauce aimed at competing with market leading brands Heinz tomato ketchup and HP brown sauce.
The newcomers are packaged in 470g top-down plastic bottles (rsp: £1.19), and are another challenge to Heinz following the launch of Branston baked beans last year.
The unique selling point for the ketchup is that it contains 20% more tomatoes than Heinz and the brown sauce is the first top-down version to market.

Tyrrells includes strawberries

Tyrrells Potato Chips is adding an unusual blend of fruit, spice and wine flavours to its premium crisps range.
The company hopes its strawberry, sweet chilli & white wine potato chips, which will hit shelves in time for Valentine’s Day, will fuel the fires of consumer passion.
The new variant supports Breast Cancer Haven, with 10% of the sales being donated to the charity. A 50g bag has an rsp of 64p and is being launched into independent retailers.

Australia’s fightback

Australian producers are fighting back against a growing perception in the UK that their wines are bland and lacking in diversity, according to industry leaders.
Three record harvests in succession have exacerbated the country’s wine surplus problem, leading to further UK discounting.