>>A ROUND-UP OF THE HOTTEST ACTION IN FMCG



¦ Birds Eye Fish Fingers is getting a new bitesize variant - the first major alteration to the classic product in its 50-year history.
¦ Fish Finger Minis will be available in a 300g bag of 18 fingers (rsp: £1.79) and will be supported by a £1m launch package.
¦ Birds Eye is also strengthening its frozen burger brand with premium variants Hot & Spicy and Barbeque quarter pounders, backed by a £1m marketing campaign.


¦ PepsiCo is taking its Tropicana brand into kids drinks for the first time with the launch of Tropicana Go!
¦ The juices, which are 70% fruit juice and 30% water with added vitamin C, will have no added sugar, artificial sweeteners, flavours, colours or preservatives.
¦ Launching early next month, the new range kicks off with Orange & Pear and Blackcurrant & Apple flavours in 1.25-litre (rsp: £1.49) and 200ml formats (49p). A multipack containing four 200ml bottles (£1.49) will also be available.


¦ Bestway has introduced a wine brand that will offer the independent sector 85 different wines from a variety of countries.
¦ Rolling out between now and September, the Cellar Estates brand is set to include a portfolio of wines at different quality levels, ranging from basic table wine to premium offerings. The first nine wines hit shelves this month.

birds eye pulls its finger out
kids join pepsico's club tropicana

bestway opens its wine cellar