“Ugly” produce has long had a unique ability to exercise the British public. Bring up wonky veg or scabby fruit, and it usually doesn’t take long for the conversation to turn to Brussels banana-benders and beauty-obsessed supermarkets.
It’s not difficult to see why. As food banks spring up around the country, there is something rather shameful about the idea that perfectly good produce could go to waste because it doesn’t look nice enough.
This debate could soon step up a gear, as growers are warning this year’s crops could end up with more marks because of the wet weather.
Of course, there is still hope it won’t come to that - with weather forecasters predicting a break from the deluge at long last, there is still time for the season to turn around and for our home-grown fruit and veg to look as pretty as ever.
If it doesn’t, it’s not just buyers who’ll need to question if they need to temporarily lower their quality standards. Consumers, too, will have to show their support for wonky fruit and veg is more than just skin-deep and that they are prepared to put their principles where their mouths are.