The flight home is rarely the highlight of any holiday. Wouldn’t it be nice if as soon as you got through the front door, you could put your feet up and have a nice cup of tea and a sandwich - and not have to schlep around M&S with your suitcases first?
Now, thanks to Tesco’s trial of a virtual reality shopping wall at Gatwick Airport, you can. It looks fun. And as airports are often filled with travellers kicking their heels before they head off on holiday, it seems like a good place to target a captive audience.
” Often the biggest problem with virtual reality is when the reality part kicks in”
James Halliwell, reporter
But often the biggest problem with virtual reality is when the reality part kicks in. Smartphone scanners can be inconsistent. And flights rarely land on time. Passport control means long queues. You may face a lengthy wait for your luggage. Then you need a taxi. All things that would get even more irritating if you were rushing home to make a delivery slot.
It’s another example of Tesco leading from the front when it comes to technology. But it seems like a case of right idea, wrong location. Wouldn’t a bus stop be better - as used in the South Korean prototype?