Surely no one can blame Big Brother inmates for turning to drink and, love it or loathe it, the third series of the reality TV show has worked wonders for some brands.
Distributor Matthew Clark says sales of Black Tower grew by as much as 40% thanks to the number of mentions it received from the housemates. Spokesman Simon Russell says: "Sales are significantly up, boosted in part by the Big Bother effect, because Black Tower was the housemates' favourite wine. A new generation of partygoers is discovering that Black Tower is the wine to entertain with." Lambrini is another brand that did well on the back of the programme.