Reckitt Benckiser is launching a health, wellbeing and sustainability campaign across its household goods brands next year.

The on-pack and online activity will run across all RB’s products, including Finish, Airwick and Dettol, with the tagline ‘Healthier Lives, Happier Lives’.

The company has previously made sustainability a core part of its brand message, but is now extending this to include wider advice on consumer health issues.

“This holistic campaign will not only include tips on sustainability but also health and wellbeing,” said Dave Challis, Reckitt Benckiser director for global sustainability, environment, health and safety.