Unilever is expanding its Cif brand with the PowerPro Naturals range of naturally derived cleaning products.

The range, rolling out now, comprises a kitchen & multipurpose cleaner that is 95% naturally derived, and a bathroom version that is 98% naturally derived. An on-pack promotion and TV ad breaking at the end of this month form part of £1.5m support.

Cif said consumers wanted natural products that did not compromise on performance.