Avatar revolutionised cinema by bringing 3D into the 21st century – and Vileda is hoping to do the same for household chores.

The company’s new SuperMocio 3Action mop (rsp: £6.29) has a 3D velour spots layer made up of millions of small fi bres designed to shift stubborn and greasy stains. Vileda claimed the new material was 30% better at picking up dirt compared with previous Collectex mops.

The new mop – with machine-washable head to make it easy to reuse – hits major supermarkets at the end of December.