Late Easter has cast doubt on the most recent household meat consumption data from Taylor Nelson Sofres. A rise of nearly 6% in beef purchases during the four weeks to April 30, for instance, looks an unrealistic year-on-year comparison. And an increase of nearly 60% in spending on beefburgers is positively bizarre as a market indicator. The chart therefore illustrates year-on-year changes over the full January-April period instead, although even these figures need treating cautiously as the millennium holiday yielded some strange figures. The data on beef, lamb and pork purchases are in line with total production estimates, with the expenditures indicating quite firm demand. Strongest performers are again bacon and frozen processed products, the latter boosted by beef ready meal purchases. {{MEAT }}

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