Promotional pricing by the multiples is again clearly visible in household meat consumption patterns, the latest Taylor Nelson Sofres figures showing a 7.5% gap between the increases in beef purchases and expenditure during the four weeks to August 20. Lamb volume grew 4.6% more than the spend, while for pork the outlay of 2.9% extra cash for 2.7% less meat meant consumers were hardly feeling the squeeze implied by the collapse of national pig production. The chart shows the changes for the year to date rather than the four-week comparisons, the aim being to iron out wrinkles caused by erratic weather, but the impression is still of the Wal-Mart effect and perhaps soft consumer demand for carcase meat in general combining to provide abundant bargains for shoppers. {{MEAT }}

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