The consumer demand shift from lamb and pork to beef continued after millennium celebrations. Latest available figures from TN Sofres show spending on beef nearly 3% higher than in early 1999, with a small volume gain, and penetration improving from 53.7% to 54.9% of households. However, an increase of more than 2% to almost 40% in the share of total carcase beef purchased as mince might give cause for concern. {{MEAT }}