The Stella Artois Mini Barrel features patented technology designed to deliver what the brewer describes as “pub draught quality” beer.
Containing five litres of lager, the pack has a 28-day shelf life after opening, and can be stored in the fridge.
It is currently being tested in Tesco stores and is priced at £15.99.
Steve Kitching, take home sales director at Interbrew, said: “Since the launch of the widget in the 1980s, there has been little innovation in terms of packaging in the take home market.
The Stella Artois Mini-Barrel will change the way consumers drink at home by dispensing the highest quality draught Stella Artois available outside of a pub.”