Bird's Eye Walls is bringing out a new frozen Homestyle Burger to give the adult burger market a boost as the barbecue season nears. The Homestyle Burger is designed to have a more home-made, less processed feel. It is made with 95% beef and has an irregular shape and bumpier texture. It comes in two variants: a hint of horseradish and a hint of garlic and parsley. The launch of Homestyle Burgers is backed by a £1.75m campaign that includes advertising on national radio and in women's magazines, plus PR support. Research from Bird's Eye challenges the perception that kids are the main consumers of frozen burgers. It says that adults eat 66% of burgers and 52% of burger buyers do not have kids. {{P&P }}