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Martin Glenn has vowed to find “new and legally robust ways” to promote the health-giving qualities of frozen veg after the ASA banned a Polar Bear ad in which Birds Eye claimed its frozen peas and broccoli contained 30% more vitamins than fresh….
Birds Eye is expanding its Field Fresh range of frozen vegetables with the launch of frozen herbs. Field Fresh Herbs (rsp: £1.69 per pack) will be available in six variants garlic, parsley, coriander, basil, chilli and Italian mixed and...
Birds Eye is launching a £1 price promotion on five core products this autumn to encourage mums to use frozen food at teatime. The Back to School promotion will run from 6 to 26 September and will be supported by TV ads. It covers packs...
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