Young's is stepping up to the crease with Lord's Beer, an ale for cricket enthusiasts, which is being listed by Tesco from next week.
The beer made its debut at Lord's cricket ground on the opening day of the first test against Sri Lanka on Thursday.
The London brewer has created the beer as an accompaniment to top class cricket and it will retail in the off-trade at £1.49.
{{DRINKS }}
- Hot Topics
- Brexit
- Coronavirus
Close menu
- Home
- Buying & Supplying
- Stores
- Channels
- Finance
- People
- Reports
- Events
- Jobs
- Subscribe
Howzat says Young's
2002-05-18T00:00:00+01:00
Recommended for you
Sign in to comment on this article
Not logged in before? Register for FREE guest access today.
You will be able to:
- Read more stories
- Receive daily newsletters
- Comment on stories
Related articles
- Buying & Supplying News
Beer volumes fall at Young's
2009-05-28T08:58:29.583Z
Brewer and pub operator Young and Co's Brewery has reported a 3.8% slip in full-year own-brewed beer volumes.
- Buying & Supplying News
Red Stripe agrees first TV sponsorship
2008-04-21T00:00:00Z
Wells & Young's is investing £500,000 in the first TV sponsorship for its Red Stripe lager brand. The Jamaican beer is to be the sponsor of Channel 4 music programme Rockfeedback Presents, a late-night weekend alternative music...
- Buying & Supplying News
Bombardier to sponsor Al
2008-01-14T00:00:00Z
Wells Young's Bombardier beer is to sponsor the new Al Murray series in a 1.2m deal with the ITV1 show. Al Murray's Happy Hour, which returns this week for a second series, is set in a traditional English boozer. It will air on Friday...
No comments yet