Tilda is using ethnic TV stations for a four-month campaign featuring children's responses to questions about basmati rice. A £5m campaign to back Quorn's relaunch shows a girl changing a wheel on her father's car and an elderly man with sponges attached to his zimmer frame. Fox's is backing its new Echo variant with £4m, most of which is going on an ad entitled Help to keep the world sane', which shows how society would crumble without chocolate. {{P&P }}