Fresh produce supplier Huntapac is extending its Roots brand of root veg and salads into vegetable crisps.
Made from the company’s UK-grown carrots, parsnips and beetroot with salt, the crisps launched exclusively into Booker last week.
Producing crisps from root veg was the perfect opportunity to add value to Huntapac’s produce, said Hunpatac MD Warren Hunter.
“We’ve created some fantastic packaging that will really help our new vegetable crisps stand out in the snacks aisle.”
Roots Hand Cooked Vegetable Crisps with a pinch of Sea Salt come in boxes of 18x40g bags (£7.85 per case), and in 600g tubs that are designed for foodservice (£5 per tub).