Cobra Beer has appointed Michael Hutchins as its new national account controller.

Hutchins joins Cobra Beer from Tiger Beer UK where he held the post of national account director responsible for the company's Castle ­Lager, Pilsner Urquell and Sol brands.

Hutchins said: "I wanted to come and work at Cobra because I was hearing a lot of positive noise about the brand in the industry. I hope that my experience in strategic management will help take the brand forward."