Martin Glenn has vowed to find “new and legally robust ways” to promote the health-giving qualities of frozen veg after the ASA banned a Polar Bear ad in which Birds Eye claimed its frozen peas and broccoli contained 30% more vitamins than fresh….
Birds Eye is splashing out a cool £300,000, its biggest ever in-store marketing spend, to support the launch of an on-pack promotion giving customers the chance to bag a soft toy of the brand’s polar bear mascot, Clarence.
Birds Eye Iglo boss Martin Glenn has turned down the chance to lead Premier Foods, according to media reports. The highly rated Glenn was “sounded out by headhunters” acting for Premier chairman Ronnie Bell, according to Sky News.
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