Own-label ice cream is stealing growing share from brands after a year of new product development by retailers.

This article is part of our Ice Cream Report 2014 .

Brits have spent £36.3m more on own-label ice cream products in the past year, a hike of 12.4%, versus a 7.8% value increase for brands [Kantar Worldpanel 52 w/e 25 May]. 

Branded   526.2 7.8 162.1 4.9
Own Label   328.1 12.4 181.3 7.8
Total   854.2 9.6 343.4 6.4

Tesco enjoyed the greatest absolute growth of any of the retailers, with sales surging by 12.6m, or 5.6%. Asda also enjoyed a strong year, with sales up £12.2m or 11.2%.

A Tesco spokesman said the retailer’s growth was in part driven by the March launch of almost 30 new own-label ice cream lines.

With sales up £6.4m, or 15.3%, Waitrose enjoyed the greatest percentage gain of any mainstream retailers, thanks in part to the ongoing success of the Seriously Creamy and Seriously Gelato ranges. 

Tesco   237.2 5.6
Asda   121 11.2
Sainsbury’s   128.8 9.8
Morrisons   92.3 1.1
Co-Operative   57.6 8.2
Waitrose   48.5 15.3

“The Seriously Creamy and Seriously Gelato ranges are our best sellers, because they offer indulgence at a great price,” said Michael Simpson-Jones, buying manager for frozen , Waitrose.

Read more of our Ice Cream Report 2014 .

Data by

Kantar Worldpanel logo 400