The first strawberry and melon flavours are being introduced to the premium packaged spirits market with the launch of Godfrey's Ice. This is an extension of the Godfrey's Schnapps brand distributed by The Drinks Group. The brand is being tested in Scotland this month and has already been requested by retailers south of the border. It will retail at £1.29, but during the launch period it will be promoted at 99p and be supported with in store activities, including tastings. The drink is set to launch next spring if the test proves successful. {{DRINKS }}