Iceland is setting its sights on the student market by offering a £4 discount on online orders and free home delivery.
The frozen food specialist has partnered with student discount company Unidays to push out the offer, which is available on baskets worth £40 or more.
Students need only sign up for a Unidays account, which will verify their student status, to claim a discount code.
The offer will go live on 1 November and will be promoted on Unidays, as well as Iceland’s own online, mobile, in-app, email and social channels.
“We’re very proud of our online store and the service, value and range we offer and know our customers love it too,” said David Devany, managing director of Iceland Online.
“But we also understand that for students, whose finances are often stretched, a £4 saving and free delivery on their grocery shop can make a big difference.”
Iceland won this year’s Grocer Gold award for online supermarket of the year after investing in analytics, new staff and its first pick centre. The supermarket has a 96% customer satisfaction rate for its online service, and also took home the Which? award for best online supermarket for the second year running in February.