Police are set to launch an investigation into identity fraudsters posing as Iceland executives in order to scam suppliers.

The Metropolitan Police will look into a number of recent impersonations of Iceland joint MD Nick Canning, where fraudsters attempted to place bogus orders with suppliers.

There were “sufficient viable lines of enquiry” for a police investigation, the National Fraud Intelligence Bureau said.

Iceland “very much hope that this will lead to the police taking action against the criminals concerned,” company secretary Jayne Burrell said. “Iceland has been grappling with the issue of impersonation fraud for several years now.”

One supplier who was targeted by an email from sales@iceland-ltd.co.uk - claiming to be from Canning supposedly seeking products for “new customers” in the UK - was asked for deliveries to be made to a London address and promised payment by bank transfer.