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Coca-Cola has lost its second senior marketer, Umeeda Nathoo, in as many weeks. She is leaving her post as senior brand manager to join Danone Waters as marketing manager, responsible for the company's Evian and Volvic brands. Her...
Coca-Cola is plotting a sensational return to the water fixture – just weeks after its Dasani disaster, The Grocer has learned.A source close to the company said Coke marketing chiefs were working “round the clock” to get the top secret project...
Coca-Cola Enterprises has signed up a three-legged cartoon footballer called Leggsy to star in a UK-only 2002 World Cup TV ad campaign for Coke. The 60-second Supersub' ad will run from Friday (May 3) for eight weeks.
In the ad, Leggsy who...
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