New Zealand wine brand Nobilo is joining forces with celebrity chef Rick Stein to offer consumers a chance to win a cookery course at his Padstow Seafood School.

The prize forms part of an on-bottle promotion designed to reinforce the Constellation brand's credentials as "the ideal tipple" with seafood. Bottles with the neck collar promotion are available now until the end of May across Nobilo's flagship Regional Collection and Five Fathoms Sauvignon Blanc ranges.

The link up with Stein was a "natural fit for the brand", said Clare Griffiths, vice president European consumer marketing. "Nobilo is a quality wine that's an ideal match with seafood."

The push follows last year's press advertising campaign that paired Nobilo Regional Collection Sauvignon Blanc with seafood recipes such as roast cod fillet and aubergine.