"Even though it occupies the same territory as Smirnoff's Autocue advert, I love this. An everyday guy goes to the Calsberg Bank to get a business start-up loan. Lavished with attention, he makes his pitch: I need £50,000 to start up my business.' Is that enough?' asks the relaxed and friendly banker. Have £100,000 and pay it back when you can.' Wonderfully simple, very funny; beautifully shot and very memorable ­ and let's face it, this is the time to stand out if you're doing beer advertising." {{P&P }}