Since its launch two years ago, Yakult, the fermented milk drink containing beneficial live bacteria, has more than doubled its sales, securing a £7.2m niche in the yogurt and pot dessert market. In London and the south-east, it's gained 20% share of the loose market grouping of bio/probiotic products. Based on this performance, all the major multiples have moved to national distribution of the product. This year, it is running TV advertising in the Central, London and Meridian regions, backed by sampling of over one million bottles in-store and in the community and workplace. {{FOCUS SPECIALS }}

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