Scottish & Newcastle UK is boosting support for the John Smith's Grand National by offering The Sun readers the chance to win £1m. A Talksport radio promotion will also take place.
Maxxium UK's Plymouth Gin has been launched in a new bottle, which is the first major design change in its 200-year history. The bottle hits shelves in June alongside a global marketing campaign.
Cold is cool
Strongbow Sirrus is targeting 18 to 24-year-olds with 'cool' promotions on Virgin Radio and MTV from this month. Prizes include dog sledding in Lapland and tickets to ice hockey in New York.
Diageo Great Britain is introducing a new bottle for Bell's blended Scotch whisky shortly, reinforcing the fact it is aged for eight years in oak.
South Africa's Omnia Wines and Ehrmanns have announced a joint venture in the UK called The Company of Wine People Europe. Distribution of Arniston Bay and Thandi and the impending launch of Kumkani are covered under this alliance.