Wine Apprentice is the latest attempt to bring new blood into the wine trade. Liberty Wines has teamed up with the Wine & Spirit Education Trust for the scheme, which will give someone the chance to win training and a job.
Flirty cider ads
Strongbow is launching the latest strand of its £27m marketing campaign - a radio advert. The 30-second ad features a man so involved in his first pint he ignores a woman trying to chat him up.
Mount Gay caps
Mount Gay is continuing its association with the sailing community, offering enthusiasts the chance to win a famous Mount Gay Red Cap through an online competition.
To attract younger whisky drinkers, podcasts are now available from the anCnoc Highland Single Malt Whisky website. They feature specialist master classes from experts.