Magners cider is launching its first ever national advertising campaign in the UK. Along with TV ads, the brand has also launched an outdoor poster campaign and radio advertising in a bid to generate year-round sales.
Eight of the nine Trophy winners in the inaugural Argentina Wine Awards retail for under £10 in the UK. The winners included the Norton Privada from Bodega Norton and the Alma 4 Chardonnay Roble from Familia Zuccardi.
Estrella in UK
Budweiser brewer Anheuser-Busch will begin importing Spanish beer, Estrella Damm, into the UK from next week. The brand is the only beer to still be brewed in Barcelona.