Ad campaign debut

Magners cider is launching its first ever national advertising campaign in the UK. Along with TV ads, the brand has also launched an outdoor poster campaign and radio advertising in a bid to generate year-round sales.

Award-winning wine

Eight of the nine Trophy winners in the inaugural Argentina Wine Awards retail for under £10 in the UK. The winners included the Norton Privada from Bodega Norton and the Alma 4 Chardonnay Roble from Familia Zuccardi.

Estrella in UK

Budweiser brewer Anheuser-Busch will begin importing Spanish beer, Estrella Damm, into the UK from next week. The brand is the only beer to still be brewed in Barcelona.

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