Adult cake mixes

McDougalls is extending its range of adult chocolate cake mixes under the Cadbury ­licence. Irresistible Cup Cakes and Double Chocolate Drizzle Cake will join the six existing lines at an rsp of £1.99.

More pick-me-ups

Nestlé is broadening its pick-me-ups loyalty scheme for Nescafé to include gifts such as cinema passes, theatre tickets and family days out. A web site will enable consumers to keep track of new offers.

Walkers multipacks

Walkers Sensations is rolling out price-marked 110g packs for the impulse channel. Three bestselling lines - Thai sweet chilli, vintage cheddar & red onion chutney and oven roast chicken, lemon & thyme - will be available at an rsp of 99p.