McDougalls is extending its range of adult chocolate cake mixes under the Cadbury licence. Irresistible Cup Cakes and Double Chocolate Drizzle Cake will join the six existing lines at an rsp of £1.99.
Nestlé is broadening its pick-me-ups loyalty scheme for Nescafé to include gifts such as cinema passes, theatre tickets and family days out. A web site will enable consumers to keep track of new offers.
Walkers Sensations is rolling out price-marked 110g packs for the impulse channel. Three bestselling lines - Thai sweet chilli, vintage cheddar & red onion chutney and oven roast chicken, lemon & thyme - will be available at an rsp of 99p.