Scottish & Newcastle UK is rolling out an off-trade version of its Biggest Round promotion. Running until the end of next month, it will promote Foster's Twist, Strongbow Sirrus, Bulmers Original and Kronenbourg Blanc with sampling.
La Dolce Vita pictured
Peroni Nastro Azzuro is launching a limited-edition four-pack featuring photography by Tom Stoddart evoking the glamour of 1960s Italy and linked to the brand's La Dolce Vita campaign.
On with the show
The Wine Show has added Sainsbury's as the first retail sponsor for the event, which runs from 26 to 29 October at the Business Design Centre in Islington.