Cinema advertising for GSK's Aquafresh brand breaks next week followed by a TV campaign later this year. The push forms part of a £8m investment earmarked for the brand in 2008.
Bensons chills Bill
Cotswolds-based farm business Bensons is adding three new flavours to its pure fruit iced lollies portfolio and introducing a 24 multipack, priced £24. The new Chilly Billy flavours are available now from Waitrose and deli shops.
Up with the Joneses
Vimto is celebrating its 100th birthday with a return to the small screen, as well as cinema advertising, centred around the new Indiana Jones and the Kingdom of the Crystal Skull film.