ASA bites Colgate

The ASA has upheld a complaint about an advert for Colgate toothpaste. The ASA said the claim 'more than 80% of dentists recommend Colgate' misleadingly implied professional endorsement.

Latest line

Caramel Cake Bars are the latest line from Weight Watchers under licence by Anthony Alan Foods. The bars, with only 3.1g of fat and 86 calories each, consist of light chocolate sponge topped with caramel and are coated in milk chocolate. Packs of five have an rsp of £1.39.

Horrible giveaway

TV ads from Monday will back Kellogg's giveaway of 11 million CD-Roms based on the Horrible Science books with its cereal ranges.