Beefeater promotion 
Pernod Ricard is launching an off-trade promotion for Beefeater gin, the first since the product was relaunched in January 2007. An on-pack promotion will give consumers the chance to win a Mini Cooper painted with the Union Jack. 

Passion for fashion 
Thierry's Wine Services is teaming up with fashion mags Cosmopolitan and Glamour, cosmetic brand Benefit and website Fashion Hire to promote its El Prado wine range to 18 to 25-year-old women. 

TV push for Magners 
Magners is promoting low-calorie cider Magners Light with a TV ad featuring dandelions floating through the sky as a group of friends enjoy a drink. It will be shown only in London on ITV, Channel 4 and Channel 5.

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