Iconic Antony Gormley sculpture The Angel of the North is to appear on labels of Newcastle Brown Ale this summer. The limited-edition labels would celebrate the landmark's 10th anniversary and the spirit of the north east, said marketing manager John Edwards.
Gin at the races
Plymouth Gin is attempting to capitalise on its English heritage by sponsoring the races at Ascot next month. "Both Ascot and Plymouth Gin were established in the 18th century and are quintessentially English," said a spokesman. The deal includes a Plymouth Gin-sponsored bars and a race, the Plymouth Gin Summer Mile.
Over-ice rival cider
Landmark Wholesale has launched an own-label cider to give its customers a rival to big brands in the cider over-ice sector. Keane's Premium Cider is a 4.5% abv cider, rsp £1.69 for a 568ml bottle.