Cappuccino for oldies
Global Brands is targeting older consumers with a cappuccino-flavour addition to its Corky’s vodka liqueur range. The new flavour will be available from Easter and will be promoted as an ideal aperitif over ice or to add to coffee after a meal.
Esquire ads for rum
Jamaican rum Appleton Estate is to run a six-month campaign in men’s mag Esquire. The ads will focus on the brand’s quality and heritage, featuring cocktails created by brand ambassador Ben Reed.
Bulmers’ pear posters
Scottish & Newcastle is putting £1m behind the pear variant of its Bulmers brand with a national two-week poster campaign. Two ads will be displayed on 6,000 sites across the country from this week.