Reckitt Benckiser is backing its revamped Cillit Bang range with a new TV advertising campaign from this weekend as part of a £7m push for the brand. The ads will run until August and then return for a second burst in October.
Tic Tacs launch cherry
Ferrero is adding a cherry variant to its Tic Tac range, and larger pack sizes to its spearmint variant. A TV ad will promote the cherry flavour as part of a £4m marketing push.
Skinny Cows to win
R&R will launch a £1m on-pack promotion for its Skinny Cow ice cream range next month. Consumers could win 'money can't buy' prizes, including a VIP trip to the Oscars.
Mars sponsors footie
Mars continues its football-themed campaign by sponsoring Grass Roots Football Live in Birmingham next week. It is also offering 1,000 hours of free football at UK Powerleague centres.