The Mushroom Bureau has commissioned UK nutritionist Jane Clarke to front a new PR consumer campaign - 'Mushrooms - the Magic Ingredient'. This push will capitalise on research from Pennsylvania State University, which reported that mushrooms are one of the richest sources of the powerful antioxidant ergothioneine and should therefore be considered a superfood.
Capespan is set to launch a "new and revolutionary concept" in fresh fruit snacking in partnership with Superior Food. It will be made at Superior's new £1.5m plant.
An exclusive deal has been set up between start-up Taylors Regional Foods, a subsidiary of Taypack Potatoes, and 3663 First for Foodservice to supply regional produce. A new hub at Swansea will be followed by one in Scotland opening at the end of September.