Class act for Britvic

Britvic has signed up pop act the Black Eyed Peas for a £3m campaign for Pepsi Max. The advert, which includes music and footage of the band, will run on TV, cinema and online until Christmas.

Celebrity signing

Pedigree is lining up a TV celebrity for a £4.5m campaign called The Pedigree Adoption Drive. It launches on TV, press, radio and direct mail in January and aims to raise awareness of homeless dogs. Pedigree will also donate £500,000 to dog charities.

Maille at Tesco

Condiments specialist Maille is introducing two vinaigrettes into Tesco stores this month: balsamic vinegar with a hint of orange and cider vinegar with apple juice & shallots.