Côtes du Rhône wines has a six-month sponsorship deal with Heart 106.2. Advertising with other radio stations is also planned from September to strengthen its 'Think Red, Think Côtes du Rhône Wines' ad campaign.
The Rioja Regulatory Council has launched its 2006/2007 campaign to support Rioja's growth in the UK market. Running through the year until March 2007, the campaign will include consumer sampling with an emphasis on promoting younger styles alongside the traditional Reservas and Gran Reservas.
The Castle Brands Spirits Group is investing £250,000 in sponsorship and trade advertising for its Boru Vodka brand. Boru will sponsor cricket's 2006 Twenty20 cup and the company will also be investing in World Rugby League, which commences this month.Seeing red